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THIS IS ROOTY
Wellness starts in nature. We just made it effortless.
We’ve been exploring wellness, well-being, and supplements for over a decade. Now, everything we’ve learned lives in FeelRooty—products that make every routine feel like a ritual.
MEET THE TEAM
CO-FOUNDER
Visionary, creating stories that change people’s lives.
CO-FOUNDER
Alchemist, crafting products with heart.
CO-FOUNDER
The heart of the team, bringing people and ideas together.
MARKETING STRATEGIST
Turns numbers into stories—and spreads good vibes across the team.
OPERATIONAL NINJA
Our ninja who makes sure customers feel heard and partners feel valued.
TIMELINE OF ROOTY
"I was done with crappy supplements and harmful biohacks ruining people’s lives."
It all started back in 2015 — with unstoppable curiosity and a craving for better well-being. Hours and hours of research, testing supplements, nootropics, and biohacking protocols first led to personal breakthroughs — and then to a community that wanted the same: more focus, more energy, more balance. That’s how FeelRooty was born — from experience, passion, and the drive to make a difference.
Grega Gostinčar,
co-founder
After almost ten years of testing supplements, mixing our own tonics, and experimenting with countless natural ingredients, we realized something: the drink we wanted every single day simply didn’t exist—yet.
So, three friends with a shared passion for health and better living decided to change that. And that’s how FeelRooty was born.
Our very first creation, MagicRooty, wasn’t born out of trends or clever marketing. It grew out of our own daily rituals—the tonics and blends we were already making for ourselves—refined with science into one powerful, natural drink we genuinely loved.
What started as a passion project in Slovenia quickly grew far beyond what we imagined. MagicRooty became a local favorite, popping up in more than 100 shops, restaurants, and cafés across the country.
But the magic didn’t stop there—our first international partners in Ireland and Spain helped us take the leap beyond our home market.
Soon, MagicRooty was being sipped in over 25 countries, making FeelRooty one of the fastest-growing brands in the world of supplements and functional beverages. And while 2024 was an incredible year of growth, we knew this was still just the beginning—because our roots were only starting to spread.
By 2025, MagicRooty made it to more than 200 shelves—even in big chains like Spar and DM. Every time we add a new country or partner, we still celebrate by sticking another pin on our office map (yes, we’re that excited).
But for us, growth is just part of the story. Behind the scenes, we’re working on new products we’ve always dreamed of—creations we know will shake up the wellness world just like MagicRooty did.
Honestly, we can’t wait to show you what’s next.
Join our community
Join us on the feel-good journey — new drops, perks, and little rituals for your day.
Every year, we reinvest part of our profit into researching supplements and holistic approaches that support well-being and help maintain mind-body balance.
